How to Write Effective Meta Descriptions

Briana BarkettWebsite Conversions0 Comments

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If you run your own website you likely spend a lot of time, and do a lot of research, on two topics: writing quality content, and improving your SEO. Both of those things will greatly help your website or brand and are definitely deserving of your time. However, in the midst of creating quality blog posts and web pages, have … Read More

5 Ways Guided Selling Will Help Your Brand

Briana BarkettWebsite Conversions0 Comments

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Feeling overwhelmed is a common problem for ecommerce shoppers. There are too many websites, too many products, too many brands, and it can be hard to sort through everything. Your customers (or potential customers) are likely feeling this way on some level. As ecommerce continually evolves, it’s crucial for brands to understand their customers’ problems, as well as how to … Read More

Lead Nurturing Strategies for Increased Conversion

Jasmine GreeneWebsite Conversions0 Comments

Even if your company is good at generating leads, the majority of these visitors (around 96 percent) are not ready to make a purchase the first time they visit your eCommerce store. So how can we convert the 96 percent into customers? The answer is lead nurturing. What is Lead Nurturing? So many marketers are focused on generating new leads, … Read More

Exploring The Benefits of Email Segmentation

Briana BarkettWebsite Conversions0 Comments

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Though it may get less attention these days, email marketing is still a very useful tool for ecommerce brands. In fact, 61 percent of people say they like receiving weekly promotional emails. The statistics on the effectiveness of email marketing is also enticing, with consumers who are marketed through email spending on average 138 percent more than those who aren’t, … Read More

Why Analytics is Crucial to Your Customer Engagement Strategy

Jasmine GreeneWebsite Conversions0 Comments

customer engagement

By now, you probably know that customer engagement is the key to success for your ecommerce business. Without it, you wouldn’t be able to grow your loyal customer base. In fact, 65 percent of businesses believe customer engagement is the main driver behind growth, yet only 1 percent of customers feel like businesses meet their expectations. Why is this? The fact … Read More

Increasing Revenue and Loyalty Via Packaging Inserts

Briana BarkettWebsite Conversions0 Comments

packaging insert

You’ve just sent out your latest shipment of packages to your most recent customers. You’re happy, and they will soon be happy when they receive their order- right? Maybe. Hopefully you have a great product that will in fact make your customers happy, but you could always do more to boost that relationship. Instead of spending all of your time, … Read More

Use Videos for Every Step of the Customer’s Journey

Jasmine GreeneWebsite Conversions0 Comments

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Like it or not, video is one of the most powerful ways to drive results for your ecommerce business and studies back up this claim: There’s a 105 percent increase in time on site. Conversions are 2 times greater on sites with video than those without. Website visitors are 64-85 percent more likely to buy a product after watching a … Read More

How to Gain Signups Before Your Product is Released

Briana BarkettWebsite Conversions0 Comments

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The process of building your ecommerce brand is an exciting one, and as you approach your launch date, the excitement only builds. However, are you keeping that excitement contained to just the team of people working with you? Getting people excited about your products ahead of time will be key to a successful launch. You want to gain signups before anything … Read More

How to Use Product Pages to Increase Conversions

Briana BarkettWebsite Conversions0 Comments

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Have you spent too much time perfecting your website homepage, but nothing else? It can be easy to get caught up in certain aspects of your ecommerce business, and having a well-designed homepage is certainly a necessary component (see our thoughts on homepages here), but don’t forget to look at the entire picture when building your website. In particular, product … Read More

Maximize the ROI of Your Content Marketing

Jasmine GreeneWebsite Conversions0 Comments

It’s no secret that content marketing is one of the best ways to build up brand awareness and increase customer engagement. The problem for a lot of small businesses is good content takes a lot of time and money. The hardest thing about content marketing is that even if you get a lot of likes and shares on social media, these don’t … Read More