The latest from the Los Angeles startup scene comes courtesy of a company acquisition in the online custom apparel industry. One of the largest stores in this business, CustomInk, recently acquired Represent, a similar ecommerce custom apparel company. The acquisition reportedly cost close to $100 million.
While both companies are similar, Represent is famously known for its work with celebrities who are looking to sell their own merchandise. Founders Bryan Baum, Andrej Pancik, and Leo Seigal started the company back in 2014, and in their short time have worked with celebrities like Stephen Amell, Grace Helbig, and Ronda Rousey. Rousey’s campaign alone raised over $2 million in support of Didi Hirsch Mental Health Services. The company also has its own athletics section that partners with various teams and sells officially licensed products. You can find unique limited edition items from over 50 schools, with more schools being added soon.
Both CustomInk and Represent allows anyone to create their own custom apparel without having any up-front costs. Because products are not made in advance, anyone can feel empowered to start their own business based on their own designs and ideas. CustomInk has a large variety of products available that you can design including t-shirts, hoodies, drinkware, and hats. Represent also allows you to design for a variety of clothing items as well as cellphone cases and tote bags.
These companies also have great help sections that walk you through various stages of the custom apparel process, including how to create a great design, understanding how to price your items, and also how to market them to your audience. High quality production equipment ensures that your products will look professional, a crucial feature especially for those individuals trying to start a business.
With CustomInk taking on Represent, they are sure to see a rise in celebrity users who are guaranteed to bring in a lot of money as a result of their influence. The added customer base will also help other users looking to expand their own businesses. CEO of CustomInk Marc Katz says of the deal, “Selling custom apparel with Represent strengthens fan communities, builds personal brands, raises awareness for important causes and generates strong revenues.” Represent will remain its own brand, but will be integrated into CustomInk with regards to their technology, suppliers, and operations.
With this buyout taking place, it continues to legitimize the Los Angeles startup scene, which continues to grow and prove itself to other markets like Silicon Valley.
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