Amazon Introduces the Tap and Dot to the Echo Family

Jasmine GreeneEcommerce News0 Comments

Amazon Echo Tap and Dot

Since its release in 2014, the Echo has received over 33,000 Amazon reviews and was one of the best-selling items during the holidays. While the company has not released any sales figures, it has quickly become the must-own device for the smart home due to its amazing capability to answer questions, gather news, control appliances and even order pizza. After … Read More

Africa Internet Group Raises Over $300M From Top Investors

Briana BarkettEcommerce News0 Comments

Africa Internet Group

Africa Internet Group (AIG) has just publicized raising $326 million in funding. AIG, a company part of Rocket Internet that is also behind ecommerce brand Jumia, also recently announced raising $83 million from AXA, a European insurance company. This large amount of money makes Africa Internet Group the most popular tech company in Africa, and is currently valued at over … Read More

Improve Your Product Descriptions With These Tips

Jasmine GreeneWebsite Conversions0 Comments

Great visuals might help sells your product but nothing is quite as important as your product descriptions. Time and time again it has been proven the copy associated with your product greatly affects whether consumers convert or not. It is, in fact, the final point in the conversion funnel before visitors decide to check out or not. This makes it the … Read More

Amazon Challenging UK Supermarkets via Morrison Partnership

Jasmine GreeneEcommerce News0 Comments

After much speculation Morrison announced they signed a deal with Amazon, giving customers the opportunity to buy fresh and frozen products through Prime Now and Amazon Pantry. This is the first time a US online retailer has made a supply deal with one of the UK’s ‘big four’ grocery stores. Although a full list of available products or their prices has not yet … Read More

Google AdWords Switching to 4 Ads on Top, None on Sidebar

Jasmine GreeneEcommerce News0 Comments

After a few months of testing, Google plans on rolling out a new format for their Google Adwords. Rather than having them on the sidebar, four ads will no be placed at the top of search results with three at the bottom. While Google has not officially announced this change, they have been testing this ad format since December 2015. … Read More

6-in-10 Consumers Unhappy With Your Relationship, Seek Other Retailers

Briana BarkettEcommerce News0 Comments

woman using laptop

A new Consumer Trends Report from Kibo, a Cloud-based omnichannel commerce system, has been released, with new studies showing the increased expectations of consumers. In particular, one stat revealed that 6 out of 10 consumers are ready to leave their preferred retailer for another if their digital relationship needs are not being met. The report for 2016 shows the importance … Read More

7 Crucial Content Marketing Tactics for eCommerce Owners

Jasmine GreeneWebsite Conversions0 Comments

If you own any kind of online store, chances are you’ve heard that you need to do some content marketing. This broad term can cover anything from short blog posts on your blog to videos to even photographs shared on Instagram. Not only does it help build your brand, it also creates trust, keeps people informed, but more importantly attracts … Read More

Risky Ad Program Coming to Facebook Messenger App

Jasmine GreeneEcommerce News0 Comments

After splitting apart its messenger service on smartphones and tablets back in 2011, leaked documents now show Facebook’s next stage – personalized ads. The documents, intended for Facebook’s advertising partners, note that brands will be able to send their own marketing materials via the Facebook Messenger app. While no date has been set yet, the changes could go into effect … Read More