Why Ecommerce Page Titles are Important

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As an ecommerce store owner, you already know the importance of a good product description and picture, but how much time have you spent on a good page title? A good title can attract more customers from social media and search engines. The best  part? Page title optimization is a relatively low effort task that provides high value in comparison … Read More

Top Social Media Tools for Your Marketing Campaign

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With the handful of social media platforms available today and more on the way, it can be difficult to keep track of all your profiles and keep them up-to-date. Although it might be tempting to let them fall to the wayside, the moment you do that all the hard work you’ve put into building your audience and community does to … Read More

How to Optimize Your Mobile Search Results

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If you haven’t already heard, mobile is the future. In the US alone, mobile market penetration stands at 79.3 percent. Worldwide, over 1.42 billion smartphones have been sold worldwide. Mobile is steadily growing and more people are spending time on it not only on apps, but on the web as well. Besides optimizing your site for mobile, you’ll want to ensure your … Read More

Increase Your Pinterest Community and Engagement

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Like other ecommerce business owners, you want to do everything in your power to create a great brand that will encourage loyal fans. Everything from handcrafted emails to personalized social media interaction can all help you reach your goal. As a motivated entrepreneur, the only thing you cannot control is the amount of time you have in a day. As … Read More

How to Best Use Social Media to Promote Your Content

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You’re likely already using social media to promote your brand and any content you produce. Social media has been proven over the years to be an effective tool, but are you getting the most out of your platforms? With the stress of everything else involved with running an ecommerce business, it can be easy to fall into a pattern with … Read More

How to Write Effective Meta Descriptions

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If you run your own website you likely spend a lot of time, and do a lot of research, on two topics: writing quality content, and improving your SEO. Both of those things will greatly help your website or brand and are definitely deserving of your time. However, in the midst of creating quality blog posts and web pages, have … Read More

5 Ways Guided Selling Will Help Your Brand

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Feeling overwhelmed is a common problem for ecommerce shoppers. There are too many websites, too many products, too many brands, and it can be hard to sort through everything. Your customers (or potential customers) are likely feeling this way on some level. As ecommerce continually evolves, it’s crucial for brands to understand their customers’ problems, as well as how to … Read More

Lead Nurturing Strategies for Increased Conversion

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Even if your company is good at generating leads, the majority of these visitors (around 96 percent) are not ready to make a purchase the first time they visit your eCommerce store. So how can we convert the 96 percent into customers? The answer is lead nurturing. What is Lead Nurturing? So many marketers are focused on generating new leads, … Read More

The Best Customer Service Tips for Your Ecommerce Store

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Have you ever had a bad customer service experience? Chances are you have, and it likely made a very memorable impression on you. This is true for all of us. Great customer service can easily boost your store to new levels of success. However, bad customer service can drive your customers away in an instant. In fact, research shows that … Read More

Exploring The Benefits of Email Segmentation

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Though it may get less attention these days, email marketing is still a very useful tool for ecommerce brands. In fact, 61 percent of people say they like receiving weekly promotional emails. The statistics on the effectiveness of email marketing is also enticing, with consumers who are marketed through email spending on average 138 percent more than those who aren’t, … Read More