If you run our own site, you’ve most likely heard of the call to action. For those unfamiliar with it, a call to action tells the visitor what action to take whether it’s signing up for your site or making a purchase. While there are plenty of guides on how to make a compelling call to action, the fact of … Read More
Landing Page Flaws That Kill Your Conversions
By now, many of you are aware of landing pages and how they can greatly help with lead generation and boosting conversions. But did you know that your landing pages could actually be hurting, instead of helping you? Landing pages seem simple enough- someone finds the link either through social media, an emailed newsletter, or by simply surfing the web, … Read More
5 Tips For Creating The Perfect Brand Logo
Will your customers identify your brand logo with your company? Marketing today is an incredibly visual industry. Simply put, consumers are drawn to and interested in things that look good. A recent stat shows that 65% of marketing executives rate visuals as one of the most important assets used to communicate their brand. A huge part of that visual branding … Read More
CustomInk Acquires Represent
The latest from the Los Angeles startup scene comes courtesy of a company acquisition in the online custom apparel industry. One of the largest stores in this business, CustomInk, recently acquired Represent, a similar ecommerce custom apparel company. The acquisition reportedly cost close to $100 million. While both companies are similar, Represent is famously known for its work with celebrities … Read More