With the handful of social media platforms available today and more on the way, it can be difficult to keep track of all your profiles and keep them up-to-date. Although it might be tempting to let them fall to the wayside, the moment you do that all the hard work you’ve put into building your audience and community does to waste.
Luckily, there are tools you can use to manage your accounts and get even more out of your campaigns.
As an entrepreneur, there’s hardly enough time in the day to manage your business and your social profiles. Luckily there’s Hootsuite to help you out with that. The service allows you to post to your various social media profiles from Facebook to LinkedIn. You can post immediately or schedule as far in advance as you want. It also comes with a handy chrome extension so if you happen to find an interesting article, you can simply press the icon to share it on the social site of your choosing. Besides this, you can create streams for your different profiles and choose what you want to keep track of from new followers to specific hashtags.
If you’re like most business owners, you likely have hundreds of apps to keep you organized. Zapier is an automation platform that allows you to link your favorite apps together. While this might not sound impressive, when put to good use it gives you the ability to create complex workflows to tackle everyday tasks with ease. It’s integrated with 500 apps, which includes the major social media platforms. That means you can easily schedule posts and engage in conversation from your phone.
The life of a tweet is only 18 minutes. While a Facebook post might last longer, more often than not only a small percentage will have your post appear on their feed. So how do you grab their attention? Enter Edgar. This service allows you to save updates into different categories and add it your online library. You can then create a posting schedule based on category for specific times and days. Yes, it means you will repost old content, but it will only be old to a handful of people and new to many more. Once an update is posted, Edgar will put it at the bottom of the queue and work its way through your list. It’s a great way to have an automate posting schedule to make sure your best posts reach as much of your audienc as possible.
In order to know how you can improve your marketing tactics, you need to understand what works and what doesn’t. Cyfe touts itself as an all-in-one online business dashboard. It provides detailed reports related to Google Analytics, SEO and even brand mentions so you can easily track everything on one site. You can also customize your dashboard to show the data points you care about. It’s a great way to turn data into actionable insights.
Not everyone has the time nor skill to create amazing graphics. And some just don’t have the money to spend on Photoshop. If you fall into any of these categories, you’re in luck as Canva provides social-media ready graphics for free. It’s easy to use drag-and-drop interface is intuitive enough even for those who do not have any design experience. More importantly, you can quickly create, edit and adjust your images to fit your vision.
One of the best ways to get the word out about your business is by connecting to influencers or bloggers within your market. With that said, introductions can often be awkward if you have no connection to the person. Discoverly is a chrome extension that analyzes social media profiles to find the connections you have with another person. Once you find the right person, you can then reach out to them to ask for an introduction. It’s a great way to break the ice and it’s more likely to get you a positive response.
Sometimes, you just need to find that influencer or blogger who can help bring your brand into the public eye and attract more customers. You can search both for bloggers and social-media celebrities who are interested in your industry and even analyze their audience to see if their audience is the one you need. Although a bit pricey, Inkybee keeps their information up-to-date so you can be sure the data you receive is good.
If you want an even more in-depth look at how your content performs on social media, you’ll want to take a look at Buzzsumo. You can see exactly where people are sharing your posts, which influencers are sharing it and detailed analyses. on its performance. Not only that, but you can also compare your strategy against your competitors’ and deconstruct how they are formatting their content.
While not all of these tools are free, what they save you in time and provide in data and information are almost certainly worth the asking price. Of course, you don’t need to try out all of them at once, especially if you’re just getting started with social. Instead, try a couple of services that will help you in the area you need it the most. From there, you can try out a few more to see if it suits your needs.