How to Best Use Instagram Stories

By Briana BarkettLeave a Comment

Instagram Stories

Its been a few months since Instagram launched its latest feature, Instagram Stories. With this, you can upload images or videos to your live story that disappear after 24 hours. These stories appear at the top of the app instead of down in the usual feed. If you think that sounds familiar, that’s because this feature is very similar to … Read More

The Best Ways to Get More Email Subscribers

By Briana BarkettLeave a Comment

email subscribers

Let’s face it: email is still an incredibly effective marketing tool. While it is true that other platforms have emerged in recent years like social media and web push notifications (read our article on web push here), it is not quite time to abandon your email efforts. In fact, stats still show just how powerful email can be. Recent research … Read More

5 Best Ways to Increase Your Holiday Sales

By Briana BarkettLeave a Comment

pablo-9

Believe it or not, the holiday season is upon us. If you haven’t already, you should be heavily thinking about how your ecommerce store can make the most of this busy shopping season. With more and more people shopping online each year, you have the potential to finish the year with a lot of success. In fact, the months of … Read More

FAQ Pages Benefit You as Well as Your Customers

By Briana BarkettLeave a Comment

FAQ benefits customers and brands

You know what frequently asked questions are, likely you’ve enlisted their help when browsing an ecommerce site other than your own, but are you entirely aware of their value? Not only are FAQs helpful for your customers, they help you out too. If you haven’t created an FAQ page yet, don’t panic. In fact, if you are a new ecommerce … Read More

Great SEO Combines Both Content and Links

By Briana BarkettLeave a Comment

linking structure

You know the importance of great content when it comes to both increasing your ranking on search engine results pages (SERPs) and for engaging your customers. But are you aware of the importance of a solid linking structure as well? The combination of both content and links (both internal and external) is crucial to improving your SEO and increasing your … Read More

Increase SEO for Every Page

By Jasmine GreeneLeave a Comment

SEO - word sign abstract illustration

As an ecommerce business, you know the importance of SEO. You’ve likely worked hard to optimize your homepage to attract the right audience. But what about the rest of your pages? Every visitor to your site wants something. However, that doesn’t mean they’ll make a purchase immediately. Most are probably just researching their options. With that said, eventually they’ll make … Read More

How to Test Your Product Detail Page

By Jasmine GreeneLeave a Comment

luxury-wordpress-ecommerce-theme-detailpage

Of all the pages on your eCommerce site,  your product page can make or break your business. In order to grab a visitor’s attention, it needs to provide just the right amount of detail without overwhelming them with too much text. That means you need to really test out the effectiveness of your product detail page template before you go … Read More

5 Ways Telling Stories Will Help Build Your Brand

By Briana BarkettLeave a Comment

telling stories

There are plenty of technical elements involved in running an ecommerce store. These elements are crucial to the success of your business, but not without the help of something more. Today’s ecommerce landscape is filled with millions of businesses trying to establish a captive, loyal customer base. While having a good product used to be enough in order to be … Read More

5 Ways Web Push Notifications Will Help Your Ecommerce Business

By Briana Barkett1 Comment

web push notifications

Push notifications have been around for years now, especially for mobile devices. However, recently, the concept of web push notifications has come into the spotlight. These notifications work the same way mobile push notifications work, but are instead delivered to a desktop computer or laptop. They can also be delivered to mobile devices. As other communication channels remain flooded with … Read More

The Best Ways to Build Backlinks For a New Website

By Briana Barkett1 Comment

backlinks cover image

Building a new website is no easy feat, as you all know, but part of the difficulty involves issues that occur outside of your actual website. In particular, building backlinks can feel like an impossible mission. This process is already difficult for an established website, but is only intensified when the website is new. However, there is good news. There … Read More