FAQ Pages Benefit You as Well as Your Customers

By Briana BarkettLeave a Comment

FAQ benefits customers and brands

You know what frequently asked questions are, likely you’ve enlisted their help when browsing an ecommerce site other than your own, but are you entirely aware of their value? Not only are FAQs helpful for your customers, they help you out too. If you haven’t created an FAQ page yet, don’t panic. In fact, if you are a new ecommerce … Read More

Great SEO Combines Both Content and Links

By Briana BarkettLeave a Comment

linking structure

You know the importance of great content when it comes to both increasing your ranking on search engine results pages (SERPs) and for engaging your customers. But are you aware of the importance of a solid linking structure as well? The combination of both content and links (both internal and external) is crucial to improving your SEO and increasing your … Read More

Increase SEO for Every Page

By Jasmine GreeneLeave a Comment

SEO - word sign abstract illustration

As an ecommerce business, you know the importance of SEO. You’ve likely worked hard to optimize your homepage to attract the right audience. But what about the rest of your pages? Every visitor to your site wants something. However, that doesn’t mean they’ll make a purchase immediately. Most are probably just researching their options. With that said, eventually they’ll make … Read More

How to Test Your Product Detail Page

By Jasmine GreeneLeave a Comment


Of all the pages on your eCommerce site,  your product page can make or break your business. In order to grab a visitor’s attention, it needs to provide just the right amount of detail without overwhelming them with too much text. That means you need to really test out the effectiveness of your product detail page template before you go … Read More

5 Ways Telling Stories Will Help Build Your Brand

By Briana BarkettLeave a Comment

telling stories

There are plenty of technical elements involved in running an ecommerce store. These elements are crucial to the success of your business, but not without the help of something more. Today’s ecommerce landscape is filled with millions of businesses trying to establish a captive, loyal customer base. While having a good product used to be enough in order to be … Read More

5 Ways Web Push Notifications Will Help Your Ecommerce Business

By Briana BarkettLeave a Comment

web push notifications

Push notifications have been around for years now, especially for mobile devices. However, recently, the concept of web push notifications has come into the spotlight. These notifications work the same way mobile push notifications work, but are instead delivered to a desktop computer or laptop. They can also be delivered to mobile devices. As other communication channels remain flooded with … Read More

The Best Ways to Build Backlinks For a New Website

By Briana BarkettLeave a Comment

backlinks cover image

Building a new website is no easy feat, as you all know, but part of the difficulty involves issues that occur outside of your actual website. In particular, building backlinks can feel like an impossible mission. This process is already difficult for an established website, but is only intensified when the website is new. However, there is good news. There … Read More

How to Get the Most Out of A/B Testing

By Briana BarkettLeave a Comment

a/b testing

It’s a simple fact that running A/B tests will boost your conversions- right? Unfortunately, not always. In fact, A/B Testing is often a frustrating experience where conversion rates either don’t improve, or they actually get worse. In fact, a study conducted by VWO showed that only 1 out of every 7 A/B tests was a winning test. That means that … Read More

How to Adapt to Changing Mobile Search Landscape

By Jasmine GreeneLeave a Comment

mobile search

Since the rise of smartphones back in 2007, marketers have been trying to perfect their mobile strategy. First it was deciding whether to create a separate mobile site. Then it became focusing on how to approach these “on the go” users. Now in 2016, the questions have changed. Today, there are over 2 billion smartphone owners worldwide. The technology has become so essential users … Read More

Boost Your eCommerce Conversion Rates With Copywriting

By Jasmine GreeneLeave a Comment


As an eCommerce owner, you probably have spent a lot of time perfecting your user experience. Your site’s design is intuitive and your checkout page is quick and painless. For some reason,  however, you’re not seeing the conversion rates you expect. If your site design isn’t the problem, it might be time to take a look at your copy. You’ve … Read More