5 Ways Telling Stories Will Help Build Your Brand

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telling stories

There are plenty of technical elements involved in running an ecommerce store. These elements are crucial to the success of your business, but not without the help of something more. Today’s ecommerce landscape is filled with millions of businesses trying to establish a captive, loyal customer base. While having a good product used to be enough in order to be … Read More

5 Ways Web Push Notifications Will Help Your Ecommerce Business

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Push notifications have been around for years now, especially for mobile devices. However, recently, the concept of web push notifications has come into the spotlight. These notifications work the same way mobile push notifications work, but are instead delivered to a desktop computer or laptop. They can also be delivered to mobile devices. As other communication channels remain flooded with … Read More

The Best Ways to Build Backlinks For a New Website

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Building a new website is no easy feat, as you all know, but part of the difficulty involves issues that occur outside of your actual website. In particular, building backlinks can feel like an impossible mission. This process is already difficult for an established website, but is only intensified when the website is new. However, there is good news. There … Read More

How to Get the Most Out of A/B Testing

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It’s a simple fact that running A/B tests will boost your conversions- right? Unfortunately, not always. In fact, A/B Testing is often a frustrating experience where conversion rates either don’t improve, or they actually get worse. In fact, a study conducted by VWO showed that only 1 out of every 7 A/B tests was a winning test. That means that … Read More

How to Best Use Social Media to Promote Your Content

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You’re likely already using social media to promote your brand and any content you produce. Social media has been proven over the years to be an effective tool, but are you getting the most out of your platforms? With the stress of everything else involved with running an ecommerce business, it can be easy to fall into a pattern with … Read More

How to Write Effective Meta Descriptions

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If you run your own website you likely spend a lot of time, and do a lot of research, on two topics: writing quality content, and improving your SEO. Both of those things will greatly help your website or brand and are definitely deserving of your time. However, in the midst of creating quality blog posts and web pages, have … Read More

5 Ways Guided Selling Will Help Your Brand

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Feeling overwhelmed is a common problem for ecommerce shoppers. There are too many websites, too many products, too many brands, and it can be hard to sort through everything. Your customers (or potential customers) are likely feeling this way on some level. As ecommerce continually evolves, it’s crucial for brands to understand their customers’ problems, as well as how to … Read More

The Best Customer Service Tips for Your Ecommerce Store

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Have you ever had a bad customer service experience? Chances are you have, and it likely made a very memorable impression on you. This is true for all of us. Great customer service can easily boost your store to new levels of success. However, bad customer service can drive your customers away in an instant. In fact, research shows that … Read More

Exploring The Benefits of Email Segmentation

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Though it may get less attention these days, email marketing is still a very useful tool for ecommerce brands. In fact, 61 percent of people say they like receiving weekly promotional emails. The statistics on the effectiveness of email marketing is also enticing, with consumers who are marketed through email spending on average 138 percent more than those who aren’t, … Read More

Increasing Revenue and Loyalty Via Packaging Inserts

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packaging insert

You’ve just sent out your latest shipment of packages to your most recent customers. You’re happy, and they will soon be happy when they receive their order- right? Maybe. Hopefully you have a great product that will in fact make your customers happy, but you could always do more to boost that relationship. Instead of spending all of your time, … Read More