How to Gain Signups Before Your Product is Released

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The process of building your ecommerce brand is an exciting one, and as you approach your launch date, the excitement only builds. However, are you keeping that excitement contained to just the team of people working with you? Getting people excited about your products ahead of time will be key to a successful launch. You want to gain signups before anything … Read More

How to Use Product Pages to Increase Conversions

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Have you spent too much time perfecting your website homepage, but nothing else? It can be easy to get caught up in certain aspects of your ecommerce business, and having a well-designed homepage is certainly a necessary component (see our thoughts on homepages here), but don’t forget to look at the entire picture when building your website. In particular, product … Read More

Shopify Partnership With Postmates Allows Merchants to Offer Same-Day Delivery

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shopify postmates partnership

Shopify this week announced its collaboration with Postmates. With this deal, Shopify merchants can now offer same-day delivery as an option for their customers. Same-day delivery has traditionally only existed for larger businesses and corporations, but with this partnership small businesses operating through Shopify will now also have this capability. To start out, the service will be available in 200 … Read More

5 Ways Your Homepage Can Increase Brand Engagement and Trust

By Briana Barkett1 Comment

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First impressions. Whether you’re meeting a new person or searching for a new company, first impressions matter. This is particularly important for ecommerce brands. Your homepage serves as your first impression for any potential customers, and given the number of ecommerce brands out there, if a customer doesn’t like what they see, they can quickly leave and find something else. … Read More

Apple Launches Carekit For Select Health Apps

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apple carekit

Apple has launched its latest project, Carekit, which is a software framework that will work in conjunction with certain health apps. Currently, there are only 4 apps that are using this software, but this number is expected to grow. The apps target various medical issues including diabetes, depression, and pregnancy. With Carekit, users are able to input data into the … Read More

Finding Great Content Topics For Your Business

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By now, you likely have heard about content marketing. The concept is simple: you come up with a steady stream of interesting ideas that can be translated into blog posts, images, and infographics that can then be shared on your website, blog, social media channels, or newsletters. This content will help to grow your business, make your brand feel more … Read More

iOS Users Can Now Download Microsoft Word Flow

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microsoft word flow

Microsoft’s keyboard app, Word Flow, is now available for all iOS users to download from the App Store. With Apple products remaining as popular as they are, it is a smart move for Microsoft to enter into this market in order to expand their audience. Previously the app was only offered in beta for users to sign up for, but … Read More

Concierge Service App, Aces, Expands to More Cities

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Aces

The in-app concierge service provided by HotelTonight, Aces, has expanded to include more than 30 cities. HotelTonight is an app that lets you book discounted hotel rooms at the last minute. The app also provides users with a chat feature that serves as a concierge service. The team of concierge workers, called the “Aces,” are always available to help customers … Read More

How To Employ Influencer Marketing on Instagram

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You’ve likely heard about influencer marketing before, but do you know exactly what it is and what it could do for your brand? Have you thought about working with influential people in your industry but aren’t sure how to find the right people or how to reach out to them? That is the case for many ecommerce brands that are … Read More

Airbnb Planning to Enter India’s Travel Market

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Airbnb

With its population over one billion it is no surprise that India is Airbnb’s latest project. The travel service first entered into the Asian market last year when investors such as China Broadband Capital, Hillhouse Capital, and Sequoia China helped them enter the Chinese market. This time around Airbnb has recruited the Times of India Group to help. While the … Read More