Increase SEO for Every Page

Jasmine GreeneWebsite Conversions0 Comments

As an ecommerce business, you know the importance of SEO. You’ve likely worked hard to optimize your homepage to attract the right audience. But what about the rest of your pages? Every visitor to your site wants something. However, that doesn’t mean they’ll make a purchase immediately. Most are probably just researching their options. With that said, eventually they’ll make … Read More

How to Test Your Product Detail Page

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Of all the pages on your eCommerce site,  your product page can make or break your business. In order to grab a visitor’s attention, it needs to provide just the right amount of detail without overwhelming them with too much text. That means you need to really test out the effectiveness of your product detail page template before you go … Read More

How to Adapt to Changing Mobile Search Landscape

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Since the rise of smartphones back in 2007, marketers have been trying to perfect their mobile strategy. First it was deciding whether to create a separate mobile site. Then it became focusing on how to approach these “on the go” users. Now in 2016, the questions have changed. Today, there are over 2 billion smartphone owners worldwide. The technology has become so essential users … Read More

Boost Your eCommerce Conversion Rates With Copywriting

Jasmine GreeneWebsite Conversions0 Comments

As an eCommerce owner, you probably have spent a lot of time perfecting your user experience. Your site’s design is intuitive and your checkout page is quick and painless. For some reason,  however, you’re not seeing the conversion rates you expect. If your site design isn’t the problem, it might be time to take a look at your copy. You’ve … Read More

Tips on How to Convert Your SEO Traffic

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You’ve likely become familiar with the term search engine optimization (SEO) as a means to increase your ranking on search engines. It’s an important piece of a content marketer’s arsenal as the first position in a Google search receives 33 percent of the traffic compared to only 18 percent for second position. Those who successfully implement good SEO tactics often … Read More

Why Ecommerce Page Titles are Important

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As an ecommerce store owner, you already know the importance of a good product description and picture, but how much time have you spent on a good page title? A good title can attract more customers from social media and search engines. The best  part? Page title optimization is a relatively low effort task that provides high value in comparison … Read More

Top Social Media Tools for Your Marketing Campaign

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With the handful of social media platforms available today and more on the way, it can be difficult to keep track of all your profiles and keep them up-to-date. Although it might be tempting to let them fall to the wayside, the moment you do that all the hard work you’ve put into building your audience and community does to … Read More

How to Optimize Your Mobile Search Results

Jasmine GreeneWebsite Conversions0 Comments

If you haven’t already heard, mobile is the future. In the US alone, mobile market penetration stands at 79.3 percent. Worldwide, over 1.42 billion smartphones have been sold worldwide. Mobile is steadily growing and more people are spending time on it not only on apps, but on the web as well. Besides optimizing your site for mobile, you’ll want to ensure your … Read More

Increase Your Pinterest Community and Engagement

Jasmine GreeneWebsite Conversions0 Comments

Like other ecommerce business owners, you want to do everything in your power to create a great brand that will encourage loyal fans. Everything from handcrafted emails to personalized social media interaction can all help you reach your goal. As a motivated entrepreneur, the only thing you cannot control is the amount of time you have in a day. As … Read More

Lead Nurturing Strategies for Increased Conversion

Jasmine GreeneWebsite Conversions0 Comments

Even if your company is good at generating leads, the majority of these visitors (around 96 percent) are not ready to make a purchase the first time they visit your eCommerce store. So how can we convert the 96 percent into customers? The answer is lead nurturing. What is Lead Nurturing? So many marketers are focused on generating new leads, … Read More