Why Analytics is Crucial to Your Customer Engagement Strategy

Jasmine GreeneWebsite Conversions0 Comments

customer engagement

By now, you probably know that customer engagement is the key to success for your ecommerce business. Without it, you wouldn’t be able to grow your loyal customer base. In fact, 65 percent of businesses believe customer engagement is the main driver behind growth, yet only 1 percent of customers feel like businesses meet their expectations. Why is this? The fact … Read More

Use Videos for Every Step of the Customer’s Journey

Jasmine GreeneWebsite Conversions0 Comments

customer journey

Like it or not, video is one of the most powerful ways to drive results for your ecommerce business and studies back up this claim: There’s a 105 percent increase in time on site. Conversions are 2 times greater on sites with video than those without. Website visitors are 64-85 percent more likely to buy a product after watching a … Read More

Maximize the ROI of Your Content Marketing

Jasmine GreeneWebsite Conversions0 Comments

It’s no secret that content marketing is one of the best ways to build up brand awareness and increase customer engagement. The problem for a lot of small businesses is good content takes a lot of time and money. The hardest thing about content marketing is that even if you get a lot of likes and shares on social media, these don’t … Read More

Email Marketing Ideas to Increase Customer Engagement

Jasmine GreeneWebsite Conversions0 Comments

Thanks to the advent of social media, there are dozens of different ways to reach your customer. With that said, email marketing still remains one of the most effective methods available. In fact, according to campaignmonitor.com, for every $1 spend, email marketing generates $38 in ROI. Not only that but email is more effective at acquiring new customers. In fact, studies … Read More

5 Reasons You Should Incorporate Live Chat Now

Jasmine GreeneWebsite Conversions0 Comments

It doesn’t take a marketing genius to understand the importance of excellent customer service to the long-term success of your ecommerce business. The more connected your customers feel, the more they will advocate and spread the word to their friends. Unlike physical stores, you don’t have the benefit of employees who are patrolling the aisles, but that doesn’t mean you’re at … Read More

New August Smartlock Now Available in Stores for $229

Jasmine GreeneEcommerce News0 Comments

After months of anticipation, August has released the second generation of their popular Smartlock is now available at Best Buy and Amazon. The latest version of the Smartlock allows homeowners to lock and unlock their door via an app. It joins other smart home accessories that August has released including a smart doorbell camera where users can see who is at … Read More

How to Solve Top Social Media Marketing Challenges

Jasmine GreeneWebsite Conversions0 Comments

With more social media sites popping up on a yearly basis and more people joining these networks, it’s become a necessity for almost every business to have at least some kind of social media presence. After all, there are over 2 billion active social media users around the world, so there’s a huge audience you can potentially reach. Large brands … Read More

SurveyBot Brings Video Chat to Moving Companies

Jasmine GreeneEcommerce News0 Comments

Nobody likes moving. Packing up items and organizing them is a hassle for many people, which is why moving companies are such a big business. Yet even with advances in technology moving companies haven’t seen any advances, that is until now. Most moving companies send a representative to your house in order to see all of the items and provide … Read More

Preempt Security Raises $8 Million in Series A Funding

Jasmine GreeneEcommerce News0 Comments

If you haven’t heard of Preempt Securities, that’s because the company deals in stealth. After hiding in the shadows for a few years, the company announced recently that it raised $8 million in a Series A round. Now how much is the company actually worth? Well, they’re keeping that a guarded secret. General Calayst led this round with contributions from … Read More

4 Ways You Can Spice Up Your Ecommerce Store

Jasmine GreeneWebsite Conversions0 Comments

The research is in – ecommerce store owners love putting their products against a white background. In theory this makes sense. It doesn’t distract attention away from the product, it’s consistent and it minimizes file sizes. Unfortunately, just because everyone is doing it doesn’t mean you should too. In order to stand out against your competitors, you need to get creative when … Read More