FAQ Pages Benefit You as Well as Your Customers

By Briana BarkettLeave a Comment

FAQ benefits customers and brands

You know what frequently asked questions are, likely you’ve enlisted their help when browsing an ecommerce site other than your own, but are you entirely aware of their value? Not only are FAQs helpful for your customers, they help you out too. If you haven’t created an FAQ page yet, don’t panic. In fact, if you are a new ecommerce … Read More

Great SEO Combines Both Content and Links

By Briana BarkettLeave a Comment

linking structure

You know the importance of great content when it comes to both increasing your ranking on search engine results pages (SERPs) and for engaging your customers. But are you aware of the importance of a solid linking structure as well? The combination of both content and links (both internal and external) is crucial to improving your SEO and increasing your … Read More

The Best Customer Service Tips for Your Ecommerce Store

By Briana Barkett1 Comment

customer service

Have you ever had a bad customer service experience? Chances are you have, and it likely made a very memorable impression on you. This is true for all of us. Great customer service can easily boost your store to new levels of success. However, bad customer service can drive your customers away in an instant. In fact, research shows that … Read More

5 Ways Your Homepage Can Increase Brand Engagement and Trust

By Briana Barkett1 Comment

homepage laptop

First impressions. Whether you’re meeting a new person or searching for a new company, first impressions matter. This is particularly important for ecommerce brands. Your homepage serves as your first impression for any potential customers, and given the number of ecommerce brands out there, if a customer doesn’t like what they see, they can quickly leave and find something else. … Read More

Finding Great Content Topics For Your Business

By Briana BarkettLeave a Comment

content topics

By now, you likely have heard about content marketing. The concept is simple: you come up with a steady stream of interesting ideas that can be translated into blog posts, images, and infographics that can then be shared on your website, blog, social media channels, or newsletters. This content will help to grow your business, make your brand feel more … Read More

How To Employ Influencer Marketing on Instagram

By Briana BarkettLeave a Comment

influencer marketing

You’ve likely heard about influencer marketing before, but do you know exactly what it is and what it could do for your brand? Have you thought about working with influential people in your industry but aren’t sure how to find the right people or how to reach out to them? That is the case for many ecommerce brands that are … Read More

Customer Complaints – How to Nip Them in the Bud

By Jasmine GreeneLeave a Comment

customer complaint

All retailers have the same fear – customer complaints. Whether it’s about the product, customer service, hidden fees or slow shipping if you don’t address and solve the issue immediately it could damage the brand’s reputation for years. Luckily, you can avoid some of most common pitfalls and complaints with a little bit of foresight and solid understanding of your customers’ needs. Although … Read More

How Customer Reviews Will Help Your Brand

By Briana BarkettLeave a Comment

customer review laptop

Have you ever made the decision to buy a product online because there were plenty of good reviews for it? If you have, you definitely aren’t alone. In fact, research shows that close to 70% of customers’ purchasing decisions are impacted by customer reviews. Product reviews can make or break a company, especially brands that are totally located online. Because … Read More

Learning the Basics of SEO

By Briana BarkettLeave a Comment

SEO

For ecommerce companies, utilizing search engines is one of the most important things you will do in order to have a successful brand. However, before you can have your website highly ranked on Google and other search engines, you first have to understand exactly how search engines work and what is needed on your end to get noticed. This process, … Read More