By now, many of you are aware of landing pages and how they can greatly help with lead generation and boosting conversions. But did you know that your landing pages could actually be hurting, instead of helping you?
Landing pages seem simple enough- someone finds the link either through social media, an emailed newsletter, or by simply surfing the web, they input some simple information, and in return they receive something such as a coupon code or free ebook. Easy right? Not always. While the concept itself is simple, the reality is that many companies struggle to produce quality landing pages that actually result in people converting. Did you know that something as simple as the location of your call to action button could be influencing how many people convert?
There are tons of mistakes that companies make when creating their landing pages, and you just might be guilty of a few too. Quick Sprout put together a great infographic detailing the 7 worst landing page flaws that could be killing your conversions. If you are struggling to get people to convert, or are just curious as to what you could be doing better, check out the list to see what you might be doing wrong, as well as how to fix it.
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