Amazon Challenging UK Supermarkets via Morrison Partnership

By Jasmine GreeneLeave a Comment

After much speculation Morrison announced they signed a deal with Amazon, giving customers the opportunity to buy fresh and frozen products through Prime Now and Amazon Pantry. This is the first time a US online retailer has made a supply deal with one of the UK’s ‘big four’ grocery stores. Although a full list of available products or their prices has not yet … Read More

6-in-10 Consumers Unhappy With Your Relationship, Seek Other Retailers

By Briana BarkettLeave a Comment

woman using laptop

A new Consumer Trends Report from Kibo, a Cloud-based omnichannel commerce system, has been released, with new studies showing the increased expectations of consumers. In particular, one stat revealed that 6 out of 10 consumers are ready to leave their preferred retailer for another if their digital relationship needs are not being met. The report for 2016 shows the importance … Read More

Risky Ad Program Coming to Facebook Messenger App

By Jasmine GreeneLeave a Comment

After splitting apart its messenger service on smartphones and tablets back in 2011, leaked documents now show Facebook’s next stage – personalized ads. The documents, intended for Facebook’s advertising partners, note that brands will be able to send their own marketing materials via the Facebook Messenger app. While no date has been set yet, the changes could go into effect … Read More

Facebook Messenger Soon to Have Ads

By Briana BarkettLeave a Comment

facebook messenger

According to a leaked document from Facebook, ads are being introduced to their messaging platform Facebook Messenger. These ads could start appearing as soon as April of this year. These ads will not function like typical ads however, but instead can only be sent to customers who have previously messaged a company on the platform. As a result of this … Read More