How to Optimize Your Mobile Search Results

By Jasmine GreeneLeave a Comment

If you haven’t already heard, mobile is the future. In the US alone, mobile market penetration stands at 79.3 percent. Worldwide, over 1.42 billion smartphones have been sold worldwide. Mobile is steadily growing and more people are spending time on it not only on apps, but on the web as well. Besides optimizing your site for mobile, you’ll want to ensure your … Read More

Increase Your Pinterest Community and Engagement

By Jasmine GreeneLeave a Comment

Like other ecommerce business owners, you want to do everything in your power to create a great brand that will encourage loyal fans. Everything from handcrafted emails to personalized social media interaction can all help you reach your goal. As a motivated entrepreneur, the only thing you cannot control is the amount of time you have in a day. As … Read More

How to Best Use Social Media to Promote Your Content

By Briana BarkettLeave a Comment

iphone social media

You’re likely already using social media to promote your brand and any content you produce. Social media has been proven over the years to be an effective tool, but are you getting the most out of your platforms? With the stress of everything else involved with running an ecommerce business, it can be easy to fall into a pattern with … Read More

How to Write Effective Meta Descriptions

By Briana BarkettLeave a Comment

meta descriptions cover image

If you run your own website you likely spend a lot of time, and do a lot of research, on two topics: writing quality content, and improving your SEO. Both of those things will greatly help your website or brand and are definitely deserving of your time. However, in the midst of creating quality blog posts and web pages, have … Read More

5 Ways Guided Selling Will Help Your Brand

By Briana BarkettLeave a Comment

guided selling cover image

Feeling overwhelmed is a common problem for ecommerce shoppers. There are too many websites, too many products, too many brands, and it can be hard to sort through everything. Your customers (or potential customers) are likely feeling this way on some level. As ecommerce continually evolves, it’s crucial for brands to understand their customers’ problems, as well as how to … Read More

Lead Nurturing Strategies for Increased Conversion

By Jasmine GreeneLeave a Comment

Even if your company is good at generating leads, the majority of these visitors (around 96 percent) are not ready to make a purchase the first time they visit your eCommerce store. So how can we convert the 96 percent into customers? The answer is lead nurturing. What is Lead Nurturing? So many marketers are focused on generating new leads, … Read More

The Best Customer Service Tips for Your Ecommerce Store

By Briana Barkett1 Comment

customer service

Have you ever had a bad customer service experience? Chances are you have, and it likely made a very memorable impression on you. This is true for all of us. Great customer service can easily boost your store to new levels of success. However, bad customer service can drive your customers away in an instant. In fact, research shows that … Read More

Exploring The Benefits of Email Segmentation

By Briana BarkettLeave a Comment

email segmentation

Though it may get less attention these days, email marketing is still a very useful tool for ecommerce brands. In fact, 61 percent of people say they like receiving weekly promotional emails. The statistics on the effectiveness of email marketing is also enticing, with consumers who are marketed through email spending on average 138 percent more than those who aren’t, … Read More

Increasing Revenue and Loyalty Via Packaging Inserts

By Briana BarkettLeave a Comment

packaging insert

You’ve just sent out your latest shipment of packages to your most recent customers. You’re happy, and they will soon be happy when they receive their order- right? Maybe. Hopefully you have a great product that will in fact make your customers happy, but you could always do more to boost that relationship. Instead of spending all of your time, … Read More