Top Ways to Ensure Your Increased Traffic Results in Increased Conversions

By Briana BarkettLeave a Comment

increased conversions

You work hard on your digital marketing efforts to ensure your ecommerce brand is getting the visibility it needs to be successful. You’ve got a great social media team, talented content writers, perfect SEO to help with organic traffic, and a paid advertising platform that is generating paid traffic. That’s great! However, is all of this increased traffic actually paying … Read More

The Best Ways to Get More Email Subscribers

By Briana BarkettLeave a Comment

email subscribers

Let’s face it: email is still an incredibly effective marketing tool. While it is true that other platforms have emerged in recent years like social media and web push notifications (read our article on web push here), it is not quite time to abandon your email efforts. In fact, stats still show just how powerful email can be. Recent research … Read More

How to Get the Most Out of A/B Testing

By Briana BarkettLeave a Comment

a/b testing

It’s a simple fact that running A/B tests will boost your conversions- right? Unfortunately, not always. In fact, A/B Testing is often a frustrating experience where conversion rates either don’t improve, or they actually get worse. In fact, a study conducted by VWO showed that only 1 out of every 7 A/B tests was a winning test. That means that … Read More