Building a new website is no easy feat, as you all know, but part of the difficulty involves issues that occur outside of your actual website. In particular, building backlinks can feel like an impossible mission. This process is already difficult for an established website, but is only intensified when the website is new. However, there is good news. There are plenty of options out there that will get you building backlinks in no time, and none involve shady practices of purchasing links on various directories.
Write guest posts
This is a commonly listed strategy for building backlinks, and for good reason. Guest posts will help you, your brand, and your website in multiple ways. To start off, find great blogs that are relevant to whatever your niche/industry is. From there, contact the authors of the blog and offer to write a guest post (or even better: a series of guest posts) for their website. Everyone always wants good quality content for his or her website, so if you have the ability to create that content, you absolutely should.
Keep in mind that this content needs to be unique, well written, and have value for the readers. You can’t expect every author to allow you to produce content for his or her site, and you can’t submit just an average article and expect the author to post it. However, by putting in the effort to create these posts, you can gain exposure for your brand, gain backlinks, and become a thought leader for your industry. While this is a method that does require time and energy, it will be well worth it in terms of building your brand and developing those backlinks that you need.
Produce highly shareable content
Hopefully all content that you create is high quality and provides a lot of value to your audience (such as blog posts), but when it comes to something being highly shareable, you need to think in terms of visual elements that can easily be shared (and linked back to!) and a very popular type of visual is the infographic. Infographics have exploded in popularity in recent years and have become the go to mode for displaying information in a way that will interest people. A well-designed infographic will concisely educate people on an issue in a way that is visually pleasing. These infographics get tons of shares, and end up popping up on other websites and blog posts, which then earns backlinks to the website that created the content. In fact, as seen in the above infographic, websites gained on average 12 percent more traffic after posting an infographic.
Therefore, this is another area you should devote some time to. No matter what industry you are in there is research to be done and displayed in the form of an infographic. Make sure your information will have value to your readers, and be sure to create one that looks professional. There are plenty of programs out there that you can use for free, including Piktochart and Canva.
There is no shortage of research on how valuable testimonials are to websites. Use this to your advantage when determining your strategy for earning backlinks. If there is any product, brand, or service that you use, consider reaching out to them and providing them with a testimonial that includes a link back to your website. Not only will the brand greatly appreciate the positive review, but also will be thankful that the review comes from a “legit” source. The potential is always there for websites to create fake testimonials, but by providing a link to the website that provides the review, it gives the testimonial credibility. In this situation the company you write the testimonial for wins, and you win from the backlink you earn. Can’t go wrong with that!
Give influencers free products
Influencer marketing is another strategy that is well known as a great way to boost your brand and website in general. However, if you are a new brand with a new website, it is not going to be as easy for you to partner up with influencers in the ways that established brands are. However, the solution to that problem is by deciding to give select influencers your product for free. You don’t have to break the bank here by sending out hundreds of free products, but instead do your research to find top influencers in your industry. Reach out to these individuals asking if they would like to try your product for free, asking if in return they simply provide a review of the product on their website.
Again, as is true with all of these strategies, these methods are not just working to earn you backlinks, but are helping you to gain exposure. This is crucial for new brands, especially in this day and age where there are countless brands and websites out there.
Discover unlinked mentions
Finally, don’t assume that there isn’t anyone on the Internet talking about your website or brand. Instead, use a program like Mention to track your brand all over the Internet and social media. For example, say you do create a great infographic and publish it online. Hopefully anyone who decides to use the infographic on their website will provide you with credit and link back to your website, but there is no guarantee this will happen. If you find a website where your content is used without linking back to you, reach out to those individuals asking if they would link the content back to your website. Mentioning your name or brand in their article is nice, but that isn’t earning you the backlink that you need.
*Bonus tip: track your backlinks
Hopefully all of these strategies will help you develop backlinks for your new website. However- don’t forget to track your success! Just like you would track an ad you put out, a blog post you publish, or your social media channels, you should be monitoring your backlinks to see what is working for you, and what isn’t. You might discover that you aren’t earning much traffic from testimonials you are creating. Instead of continuing to produce those testimonials, you might shift your energy to another strategy that you see is working well for you.
Also, keep in mind that certain backlinks you earn might not be helpful to you. If your website ends up linked on a bad site, you need to be aware of it in order to remove it. It is in your best interest to keep on top of all the backlinks you have in order to protect yourself. There are plenty of programs out there that will help you monitor your backlinks, such as Monitor Backlinks and SE Ranking.