As an ecommerce store owner, you already know the importance of a good product description and picture, but how much time have you spent on a good page title? A good title can attract more customers from social media and search engines.
The best part? Page title optimization is a relatively low effort task that provides high value in comparison to blog posts and writing product descriptions. You’ll still need to spend time researching the best titles and crafting them so they’ll catch people’s attention. But, once you’ve created a great one, you have better chances of converting visitors into customers.
More importantly, a compelling page title appears in prominent places like search engine results and social media posts. A great one encourages shares.
So how do you go about creating amazing page titles? Below are some hints and tips to remember:
Write it for People
A page title is meant for one thing: to concisely and accurately describe a page’s content so visitors will know if they are interested in it or not. The more accurate it is, the better chances you have of getting the right people to click through.
When writing up your page title, always keep your audience in mind. While a good page title will push your ranking on Google or Bing, if people viewing it have no idea what the page is about, a high ranking won’t mean anything. You want to provide enough information so people can better decide if they want to visit your store.
Think of Your Title Structure
If you know a little about search engine optimization, you probably already know the best way to structure your page title:
keyword phrase one – phrase two | Brand name
This also happens to be a very useful format for shoppers as well as it provides all the necessary information shopper’s need to decide whether they click through or not.
Of course, you can vary up the structure a bit to make it sound more natural. Rather than listing out the phrases and brand, why not combine it all to read as a sentence. Rather than say:
Popular white shirts – Women | Your Brand
You could say instead: popular white shirts for women at Your Brand. It still provides the same amount of information while also sounding much more conversational and human.
Also consider adding in what special offers you have in your title tag. Things like free shipping and free returns are great ways to increase your click through rate. Of course, only include these in the title if you actually offer these features. There’s nothing worse than false advertising.
Once you’ve got the basics down, you’ll also need to consider a few more things such as:
- Page title length – Google only displays 65 characters and anything over will be truncated. That means you need to convey as much information as possible in less space than a tweet! Remember, your page title is not a page description so it’s fine to keep it short. Just make sure to keep it above 35 characters and below 65.
- Word choice – You’ll want to use the most common and searched for words while still being as specific as possible. For example, instead of simply saying shoes, include the general type of shoe. Also make sure not to repeat words as search engines will penalize you. You might also consider including action words such as buy to encourage purchase.
- Readability – Always make sure your titles are easy to read and understand. Avoid flowery language and stick to the basics. Remember, page titles are for people so you need to make sure they know what to expect when they click on your link.
Remember, your page title is just as important, if not more so, than your product description. It’s the first thing people will see when searching for a product on Google or other search engines. If you haven’t done so already, look through all of your category and product page titles and make sure to update them as necessary for the highest possible click through rates.